Two of the most potent resources currently on the market are Google Analytics and SEMRush. These tools have main features which we can get relevant information from our website or from competitors.
Google Analytics
The Google has made a great effort to update and expand the services of Google Analytics, presenting a very focused approach to web analytics for companies. This service is complemented by numerous services such as AdWords, which will help us plan an online marketing campaign and measure its results. The best of Google Analytics is the large number of tools and actions that we can perform and customize.
Tools
- The data that reaches the Google platform can be analyzed through previously standardized reports; to facilitate the visualization and understanding are accompanied by simple and intuitive graphics.
- Creation of customized reports and variables.
- Segmentation to draw personalized conclusions from the visits.
- Creation of views or panels to control the metrics. Google has the advantage of managing a wide variety of metrics that can be installed with widgets in the panels directly and visually.
- You can know how users get to your website.
- Know the keywords used by monitoring them and improving SEO positioning .
- Google API to be able to add own or third-party applications that allow you to configure according to specific needs.
Content analysis
We can see the duration of visits through which words have been accessed from search engines, see the behaviour of users on the page and know the loading time of the pages to anticipate possible incidents.
Mobile analytics
This section is to control the performance of an application and is very interesting to improve the ASO ( App Store Optimization, positioning in the stores of applications).
Social network analytics
The positioning of a brand is not limited to the behaviour of your website; It is increasingly important to know the performance in social networks. Google Analytics offer a social network analytics service with which you can get information from followers on social networks, new followers, clicks on publications or marketing campaigns.
Conversion analytics
The Google service also offers conversion analysis, so necessary to know the customers who have finally purchased through your website and their behaviour.
SEMRush
After seeing the extensive catalogue offered by Google, SEMRush may seem too simple for positioning analysis, but that is the virtue of this tool. In a few seconds SEMRush throws a "ton of information," as they say on their web page with predefined metrics, graphics very focused on concluding and, above all, an elaborate report with which, at a glance, you can get much information from value to improve the positioning of your website.
The best thing about SEMRush is that it can be used to analyze your competition; we can know at a glance the traffic generated by the search engine, which originates from advertising, organic keywords, those associated with advertising, potential competitors and potential buyers of advertisers for your website.
Google offers a variety of critical information, but sometimes what you're looking for is getting information quickly and instantly. Google Analytics and SEMRush are two tools that every online marketing professional should know, and best of all, because of their different characteristics they are tools that complement each other.
