How to get traffic for small online games

[Harry P]

Hi everyone,
I have a game site with 2000 small flash games, I tried some ways to increase traffic for it (Facebook ad, email marketing) but not succeed or poor results
Do you know any methods to target traffic for game sites?
Your helps are appreciated.

 

[Nytshade]

A good and long term strategy is blogging, add a blog to your website if you don't have one. Find blogs in your niche that allow guest posts and do some guest blogging to increase traffic. Game niche forums have great communities that are highly active so use some forums to promote your website.

You can also try some cross promotion with other related websites. Or join some Games Banner Exchange websites to make cross promotion a lot easier, here are a few popular ones:

gamesbannernet.com
funklicks.com
moregamers.com
gamecetera.com
bannerflux.com

Also use social media, it might take some time but it will be worth it in the long run. Do some SEO for your website as well. Maybe also try some video marketing, that may bring some good traffic to your website.

Look for facebook and linkedin groups about gaming and use those groups to promote your website. Also focus on building an email list, this will make your promotions a lot easier.

Hope that helps