Add to Cart vs Buy Now vs Order Now...Which is best?

[Jack London]

I have been doing a lot of research in the last several days on type of order button gets the best conversions. I tried and applying three button types Add to Cart, Buy Now and Order Now but I could not estimate which is the best. Can anyone share your experience on this?

 

[Rob Whisonant]

Did you actually a/b test the 3? Just run 3000 clicks to each and then see what one produces the most sales. Results are going to vary by niche and page design. So others results are not going to be your results.

 

[ORLOVA]

ORLOVA

You must be kidding man, it,s like doing experiment for whole year and at the end output is zero. Don,t think it,s a sensible advise to go through with 3000 clicks for a try and then start finalizing on it.

 

[Rob Whisonant]

Rob Whisonant

3000 clicks is not a lot. With a little bit of knowledge on how to drive traffic you can send 3000 clicks in a day. So no I am not kidding. If you don't a/b test properly you will fail in business. Or you are not serious in building a highly profitable business.

 

[ORLOVA]

ORLOVA

Sorry to interrupt you again, but what about Budget for this kind of experiment, suppose if I get click above 30 $ for single click, it might be a very non-productive decision for me.

 

[Rob Whisonant]

Rob Whisonant

If you are paying $30 a click, you better have a huge budget. If you don't, you need to find something else to market that you can currently afford.

Statistical tests take a lot of clicks. You can't take shortcuts. Your results will not be accurate.

 

[Ridew]

Well, the best performing CTAs to Grab attention is Learn More and Shop Now.

 

[DanielN]

Add to cart assumes your customers will order multiple products. While buying now and order now start a single product purchase.
I always preferred cart as I could ass additional motivation like popups in the cart.

 

[acemetillidie0001]

It all depends on the site, amount of products and other factors such as color, placement and urgency. I always use the word "now" or "instantly". I've personally had the most success with buy now for ecommerce and learn more with training and software.

 

[Geturkart]

Hello,

For Advertising (BUY NOW) button I usually prefer. (ADD TO CART) button refer customer to purchase Multiple Products where as (ORDER NOW) also good in some discount options or in any kind of Deals if you are running.

 

[DarkBlack]

I did some A/B testings with button names and Order now worked best for me.

 

[MarkMiller]

In Add to cart customers can select multiple products and then checkout for the same whereas in Buy now customer can choose only single product. According to me Add to Cart option is better.

 

[Ram charan]

Buy now, it depends on how your product is? how you attract a customer by it looks and with all the information.

add to cart, it depends on the price and quality.

and order now, it converts the customer to a sale.

 

[Hugo E.]

I would Add to cart when you have a shopping card that allowing visitors choose multi products or services.

Buy now is often using for landing page that offering a service or a digital product.

 

[ORLOVA]

May be you are right, as their is no proven theory can be applied here, as if yo want to succeed you need to take those risks. And it,s depend on other factors also like website design, products page,