Thank you. I appreciate the information. My website is 14 years old but not doing as well as it should. I concentrate on getting links as you would say old school SEO. My wife and I try to write blogs. I do not know what else we can do to improve our website. We tried some SEO companies. They were after the money and did not do much. Would you mind taking a look at our website to recommend what we do to improve?
Domain Authority is a third party metric and one should not rely just on domain authority when evaluating the domainâ€™s worth or authority in SEâ€™s. Iâ€™ve seen so many good DA domains ranking nowhere.
Coming to the point, How to Increase domain authority:
Build Relevant Backlinks - Moz also works around relevancy, If you are getting 100 backlinks from totally irrelevant websites and 20 from highly relevant websites, both will affect same. (Not accurate numbers though, just to make you understand)
Build high DA backlinks - Backlinks with relevancy and high domain authority will pass authority to your domain and hence your domain authority will be increased
Get backlinks from Google news approved websites - Google News approved websites are very trusted in eyes of Google and hence other tools value it.
Great information. Thank you very much.
Alexa shows the amount of traffic that the website gets. Is this correct?
I have seen high DA sites with not so good Alexa rank. That means fewer people visiting the site. So which one is more important? Sites get more people visiting or high DA but fewer visitors?
People these days focus more on Domain Authority, DR, etc. Alexa ranking has little value these days. However, these are metrics provided by third-party vendors and merely showing a reference of data to know how your website performs in search engines.
Continue to focus on improving your website. The key is not to worry about those metrics generally speaking, but you'll want to identify what your competitors are doing to succeed, and try something else/better.
Domain Authority, like others have said, is just a third party metric from Moz - so not something Google are using. However, it tries to replicate PageRank, a factor Google does use, which means that DA is definitely not a like for like metric with PageRank as that formula is secret and is compounded with over 200+ other factors.
DA is good to use ONLY for the purpose of determining the qualitative nature of a website based on its link graph, and whether a link from a particular might be useful, but you'll want to focus on websites that actually have relevance to your actual website.
I do agree with the above Alex is not as accurate with data as it only takes a rough guide on your visitors which was mentioned above, if you focus on the content and linking structure will be the best approach as Rob Whisonant has mentioned,
I was myself at 1 point thinking Alexa was good but after research and checking my own stats did not add up correctly with my actual reports of traffic, which proved to me i shouldn't really focus on Alexa and more other things such as DA, Content and linking structures, backlinking, and social communications.