Evaluating website worth manually?


Oct 12, 2015
I'm currently looking to assess the worth of a website, but I prefer doing it manually rather than using automated tools. I'd love to hear about your experiences and insights on this matter. If you evaluate a website manually, what factors do you check to determine its value? I want to ask this because I want to buy a website or sell websites, and I need to know their worth to give my client a good and exact price. Your comment would be appreciated.!


Staff member
Jun 14, 2013
There are formulas that people use when selling websites, such as 12x monthly earnings, that you commonly see on sites like Flippa, but the bottom line is that a site is only worth what a buyer is willing to pay for it.

Any manual evaluation should take into account the revenue it generates, along with the traffic source (organic vs paid), monthly maintenence fees, domain age and any special factors involved, such as updates needed for an SAAS site, or ecommerce platforms.

Simple evaluation tools are garbage and seriously flawed, so it should be done manually anyway. I've seen Godaddy tools evaluate sites at $XXXX that aren't worth more than the domain fee. I also read a listing for a game site that had $124,000 in monthly revenue, but the expenses were $95000 in paid advertising, so that was a huge factor for any buyer to consider, as it was the advertising network that held the value, NOT the actual site for sale. ANY game site could have done the same thing with the same budget.

No different than buying an offline business where the business itself doesn't hold value if anyone can copy the same idea and just market it the same way.

So, when you list your site for sale just present all the facts and make it as unique as possible to attract buyers and they will bid accordingly.

Marc van Leeuwen

Premium Member
May 29, 2016
When manually assessing a website's worth, I focus on several key factors. Firstly, I evaluate the quality and uniqueness of its content, as engaging material can attract and retain users. I analyze the traffic sources to ensure a diversified and sustainable flow. Examining the monetization strategies is crucial; understanding revenue streams, whether from ads, affiliates, or products, provides insight into its financial stability. A thorough review of the backlink profile helps gauge the site's authority and credibility, steering clear of spammy links. Social media presence and brand reputation are additional aspects considered, offering a glimpse into audience engagement.

For example, I recently assessed a niche blog with quality content, diversified traffic sources, and a robust affiliate marketing strategy, making it a valuable investment despite moderate traffic. This comprehensive approach ensures a nuanced evaluation beyond automated metrics, aiding in accurate pricing for buying or selling websites.

Don Venc

New member
Jan 18, 2024
what factors do you check to determine its value? I want to ask this because I want to buy a website or sell websites, and I need to know their worth to give my client a good and exact price.
Assessing the worth of a website manually involves considering various factors like: Traffic Quality, Monetization Methods, Backlink Profile, SEO Performance , Domain Authority and Market Trends (Research industry trends to gauge the website's future potential).
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