Anyone here using Linkedin for B2B marketing?

[profitnest]

If you’re not already using LinkedIn for your B2B marketing efforts, you’re missing out on a great opportunity. There are a lot of ways to connect with the "ideal client".

1. Complete Your Profile: Make sure your company and/or personal profile is complete and up-to-date. This includes your logo, company description, website link, industry, and location. A good banner goes a long way!!
2. Post Regularly: Keep your page active by posting updates, news, or articles regularly. This keeps your followers engaged and informed about your business. You can get good results from just 3-5 posts total a week, just make sure they're good posts!
3. Use LinkedIn Ads: LinkedIn’s targeted advertising platform allows you to reach other businesses that might be interested in your products or services. The targeting is awesome, but it does get expensive.
4. Join Groups: Participate in LinkedIn groups related to your industry. This can help you connect with potential clients and stay informed about industry trends. Many groups tolerate some personal promotion, just don't overdo it.
5. Publish Thought Leadership Content: Share blog posts, white papers, and other content that positions your company as a leader in your industry.

Please share your tips and advice here so we can all learn from each other.

 

[Nemanja]

Those tips you've shared are spot on for leveraging LinkedIn in B2B marketing! Completing your profile is a no-brainer—it's like your digital business card, so you want to make it shine. Regular posts keep you on the radar, and quality definitely trumps quantity here. Ads can be a bit pricey, but if they're well-targeted, they can offer solid returns. And groups! They're gold mines for networking and insights, just be cool with the self-promo.

One extra tip from me: Engage actively with your connections' content. Comment, like, and share. It's not just about broadcasting your messages; it's about building relationships. Think of it as a two-way street where interaction can lead to meaningful connections and potential business opportunities.

And yeah, thought leadership content is a game-changer. It's one thing to say you're an expert, but showing it by sharing insightful content? That's where the magic happens. It builds credibility and trust, which are key in B2B relationships. What's your experience been like using these strategies?

 

[HostAddon]

Damn, writing stuff is hard. But i agree with joining groups and being active, helps expand your network and you connect to like minded people and potential future clients.

If you’re not already using LinkedIn for your B2B marketing efforts, you’re missing out on a great opportunity. There are a lot of ways to connect with the "ideal client".

1. Complete Your Profile: Make sure your company and/or personal profile is complete and up-to-date. This includes your logo, company description, website link, industry, and location. A good banner goes a long way!!
2. Post Regularly: Keep your page active by posting updates, news, or articles regularly. This keeps your followers engaged and informed about your business. You can get good results from just 3-5 posts total a week, just make sure they're good posts!
3. Use LinkedIn Ads: LinkedIn’s targeted advertising platform allows you to reach other businesses that might be interested in your products or services. The targeting is awesome, but it does get expensive.
4. Join Groups: Participate in LinkedIn groups related to your industry. This can help you connect with potential clients and stay informed about industry trends. Many groups tolerate some personal promotion, just don't overdo it.
5. Publish Thought Leadership Content: Share blog posts, white papers, and other content that positions your company as a leader in your industry.

Please share your tips and advice here so we can all learn from each other.

 

[profitnest]

profitnest

There is so much noise on Linkedin that it can be difficult to actually capture anyone's attention. Lately, there are so many people taking personal stories and somehow tying them into a business message - it's kind of cringe at times! But yeah, writing stuff for Linkedin is hard. The best approach is to just do it and avoid being promotional. Write tips, give free advice, and share your own experiences.

 

[wilsonjames]

LinkedIn has really become so hard to speak out nowadays. But what I've learned is that consistency is the key. Posting relevant posts and updates and sharing knowledge can really help you to go ahead from others.

 

[profitnest]

profitnest

Agreed! Sharing knowledge and trying to help others is a great method!

 

[Xander Jerde]

Create premium content like webinars, e-books, or whitepapers, and offer them as gated resources. This can help you generate leads and build your email list.

 

[swisslayer]

Use LinkedIn's publishing platform to share long-form content such as articles, guides, and thought leadership pieces.
Publishing on LinkedIn can help establish your brand as an authority in your industry and attract followers.