Google’s updates like Helpful Content and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) have definitely shaken things up. For many, it’s meant focusing even more on creating high-quality, user-focused content rather than just trying to please search engines with keywords or backlinks.
If your content genuinely helps users and shows expertise, you’re probably seeing positive changes in rankings and traffic. But if you were relying on outdated SEO tricks or thin content, you might have noticed a drop. The key now is to make sure your content is not just relevant but also trustworthy and valuable, backed by real expertise. It’s all about building credibility and being useful to the audience.
