Personal experience using AI for SEO & Content – Opportunity or risk in 2025?

[that's not my neighbor]

Hello everyone,

I want to share a little bit of my personal experience in the recent SEO and content process, especially when applying AI to work.

Previously, I did content completely manually: keyword research, writing articles, on-page optimization... It took a lot of time, especially when customers requested a large number of articles each month. Since the end of 2024, I started trying to bring AI (ChatGPT, Gemini) into support.

Initial results:

• The speed of content production increased 3-4 times.
• Outlines and article ideas can be created in a few minutes instead of sitting around brainstorming all day.
• AI also suggests titles and meta descriptions that are quite good for testing CTR.

But there are also risks:

• AI-generated content is sometimes quite “similar,” lacking in distinction.
• If posted massively without editing, it is easy to be rated low by Google (some sites I tested have dropped in rank).
• Especially in highly competitive niches, users immediately recognize if the content is too “mechanical.”

How I adjust:

• Use AI as a support tool, not a 100% replacement.
• Add real data, personal experience, and exclusive images/infographics.
• Regular A/B testing: articles written by AI are almost full → low traffic; articles that combine real insights and manual editing → much higher traffic and onsite time.

Personal opinion: AI will help save costs and time, but the key is still the difference. Sites that know how to take advantage of AI and humans will survive in the long term.

I am wondering and would like to ask for your opinion:
According to everyone, will traditional SEO (handwritten, standard optimization) still play an important role in 2025, or should we go full AI and focus more on video/short-form content?

I look forward to hearing from you guys so we can learn more.

 

[hipcat]

Yes, AI should be used as a tool, but not a replacement for human input. The site owners who use AI tools to create strategic content will gain the advantage while others struggle.

A popular SEO tactic now is using AI to refresh old content by optimizing it even further with updated strategies, like adding schema markup, especially on FAQ and article pages. Some site owners have seen improved results within 24 hours just by adding more structured data like that.

Going forward from 2025 and beyond I think using AI as a helpful SEO tool will become an essential part of any basic and advanced SEO strategy. It is the future, now, and anyone not using it will be left behind.