Article Marketing is Content Marketing

Tommy

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I have noticed that for some people but there is little difference between article marketing and content marketing. Of course, the two overlap because both content created and published on the Internet. But the similarities immediately.
What is article marketing?

Article marketing is originally meant to advertise your business through a brief written article. In the story was often a link to the website of the company. These items were then placed on relevant websites for the company. In this pure form is of course nothing wrong with that.

When things went wrong
It did not take long before it was recognized that article marketing had an added value for the ranking of your website. Well once you got a link from a relevant website. Article marketing soon became a form of link building and there were article directories where you could place an article on any subject. Everyone had a website, article marketing had to do to collect links to his website

That means so much, very much, write articles on various directories. That is a lot of work and software tools so came to an article to rewrite an x ​​number of times (also known as article spinning) and to automatically distribute Today this form of link building adds little or nothing to the authority and ranking of your website.

What is content marketing?
This is a relatively new form of marketing that is by the increased use of internet firmly in the elevator. Content marketing means that your content creates and distributes new relationships and strengthen existing relationships. You provides valuable information for your target audience in the form of media or written text.

Benefits content marketing?
Cheap: creating content requires effort and time. Your time is of course in monetary terms, but it will cost little or nothing of the marketing budget of your business.
Long-term effect: the content that you spread over the internet will always be found through search engines and social media. This is, of course, the quality of the content is of great importance.
Long range: almost everyone is online nowadays and willing to share information. Is your content interesting, funny or unique then there is a real chance that this information will be shared
Confidence by the information that you share, people see you as an authority in your field. In addition, concern for transparency of your company and know a prospective customer exactly what he / she can expect.

Variation in content
There are plenty of resources that you can employ in your content marketing strategy. For example:
- blog articles,
- video clips,
- webinars,
- ebooks,
- newsletters,
- white papers,
- infographics,

It may be clear that content marketing is a much broader and goes beyond article marketing. Writing articles may best part of the content marketing strategy, but do not use it as a means to collect links.

Do you use article marketing or are you now involved with content marketing?

Thoughts ?
 
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