Is AI Content Still Effective for SEO in 2025 or Will Google “Sink” It?

[Cheryl]

Hello everyone,

I see that recently the SEO community has been debating a lot about whether AI-generated content is still “healthy” on Google. From the end of 2024 to 2025, Google has continuously updated and tightened content quality and user experience.

Some personal observations when testing AI content on many sites:

New site (0 authority):

If you push a series of pure AI content, traffic may initially increase, but will easily drop sharply after 1-2 months.

Google seems to underestimate “similar” content, with no difference.

Old site (with trust, good backlinks):

AI content can still rank but needs to be optimized properly on-page and add more unique insights (data, case studies, and exclusive images).

Articles that combine AI and manual editing often maintain a more stable top position.

Highly competitive niches (finance, health, tech):

“Running” AI content can hardly stand. Users can also easily recognize that the content is too mechanical, leading to a high bounce rate.

Some tips I am applying:

Use AI to research and outline instead of writing the whole article.

Add E-E-A-T signals: author name, clear profile, and citing reputable sources.

Combine diverse content: text + video + infographic to increase trust.

Open question for you guys:

According to everyone, in 2025, should we continue to scale the site with AI content or focus on fewer pages but higher quality?

Have any of you tried “SEO-friendly” AI tools (like Koala, SurferAI…) for site authority? What are the results?

Looking forward to hearing more sharing from colleagues in the profession to update appropriate SEO strategies.

 

[hipcat]

A combination approach works best. Use AI tools like RankViper to analyze your content and improve it. Many people now are just refreshing old content that way over writing newer content.

I've also seen site owners go full on with AI articles to fill keywords by adding 100's of generated articles for short term gain. Like you said, they eventually drop, but for a couple months they can do well enough to be worth it.

Either approach seems temporary, as ultimately good, well written content is always best, but now AI can help us by at least giving good tips and outlines which should still be controlled with human input.

 

[jannickjackson]

AI can still help with SEO in 2025, but it works best when mixed with real knowledge and original input. Instead of pushing out lots of basic AI articles, it’s smarter to focus on fewer pages that feel useful and trustworthy.

 

[kangjemmy]

In 2025, AI can still be useful for SEO, but it functions best when combined with human expertise and creative ideas. It's wiser to concentrate on a smaller number of sites that seem reliable and helpful rather than publishing a large number of simple AI papers.

 

[voxfor]

AI content in 2025 is still effective, but only when combined with human editing, unique insights and strong E-E-A-T signals. Purely auto-generated articles struggle, especially in competitive niches. At Voxfor, we see the best results when AI handles research/outlines and experts add depth (case studies, visuals and authority links). Scaling works if quality leads the way, not volume.