What is OBL in SEO?

[fromrachel]

Hi,

Does anyone explain for me What is OBL in SEO?
Which is better, high OBL or low OBL for your sites? why?

Regards,
Rachel

 

[jackluter]

The links which are pointed outside the site(out bound links)

 

[Hassan]

It means the amount of links you have pointing out from your site to other sites.

 

[ellys]

More External links. that can drop your site , the worse you site got slap. ^.^

 

[sunnyboy]

sunnyboy

Who told you that? Having external links can drop site? I believe, having external link where necessary will improve content authority. If you write high quality contents with good references then what's wrong as long as you are not trying to manipulate search engine?

 

[vaneetagoswami]

Well OBL means to Out Bound Link. It is the amount of sites which are pointing you to your site.

 

[ellys]

ellys

do you mean , External Link on your site ??Right?

 

[vaneetagoswami]

vaneetagoswami

Yeah, You are right External links.. .. ..

 

[ericplotz1]

ericplotz1

It doesnt mean link pointing to your site. Out bound means it's going out FROM your site.

So if your home page about futbol had a link on it that lead you to a page in wikipedia about football, then that would be an OBL.

 

[BobbyHughes]

Outbound links and inbound links both are good but low and quality OBL will be better.

 

[sidhqmmty]

If you link a other site link in your site, it's called out bound link.

 

[bijutoha]

I think you will like this :

 

[ericplotz1]

ericplotz1

Just remember to take into consideration that this infographic is misleading, in that it is constructed in a very "neat" way. This creates a digital footprint. You have to make the links natural looking and not look like you're intentionally racking up your OBLs. OBLs should link to ONLY relevant content.

Otherwise you look like you're selling links and are going to get smacked. :bash:

 

[Free-SEO-Tools]

Outbound links are probably the most important factor in SEO. Having outbound links on your site tells search engines that you are providing additional information for visitor by allowing them to move from your page to other informational page on the same subject.

Make sure you are utilizing quality, authoritative and relevant links on your site, and you might actually improve your own search rankings.

But if you are using too many external links or low quality links on your page, it might affect your website negatively.

 

[CyberAlchemist]

CyberAlchemist

I don't see any affects if we use too many external links. How you prove this.

 

[Unknown]

OBL stands for ''Outbound links'' and it is an important factor of SEO and ranking your website higher.

To make it even simpler it's like this: your site ----(links)--->other sites = outbound links.

Why are these links so important for SEO? because they make the search engine understand your website better - it's content. Plus it can also help you build your credibility which is another added bonus. Regarding is high or low OBL better, generally speaking, if a particular website has really a high number of outbound links it usually means that it isn't worth putting your link there because it's either 1) spammed with links or 2) it won't give you any traffic/crawls due to it dividing between others.