The advantage of the rotator

[kayd005]

I would like to get your precious opinions about rotator and how it's important when it comes the testing landing pages and other attributes of your business

 

[elcidofaguy]

I'm not sure what you mean by rotator - but I assume you mean "split testing"... If so then it certainly adds value as you are able to best measure what changes/layout etc is providing the best conversion rate wrt sales/optins etc... after all your aim should be to increase your ROI as your core business goal... so test, measure, rinse and repeat with optimization through split testing is highly recommended....

 

[kayd005]

Thank you elcidofaguy
I'm familiar with A/B testing but this rotator also is new to me and i guess it goes along with your A/B testing when i did research it basically rotates your A/B landing pages and serves evenly trough your traffic, sends 1 to A landing page and sends the other next lead to B landing page evenly, may be we will get some one who used this stuff

 

[elcidofaguy]

Indeed Kayd005 that is a great idea to dynamically split test in real time as the data will be much more accurate and quicker to collect... I've never taken split testing to that level but have heard of plugins etc which can do that for you.... Certainly worth considering for the future... I generally test over a number of days, weeks and try to refine from that with comparing previous data... So I guess my approach is more evolutionary then testing version A vs. B... Its more like test A change to B - test that change to C - test that change to D etc ... whilst comparing previous ones ...

Some other types of split testing that I have done is to test different landing offer pages against ads... But that's also part of efforts to increase my adrank score in order to reduce PPC costs...

That said I'm also really interested to hear of other peoples experiences when it comes to "rotator" split testing...

 

[Adenan]

I think you means "Split testing".

Split testing can help to to test your landing page. Which one you find to convert best, that's the want you should focus for your "scaling up" purpose. So that you can reduce your risk of losing money (if you use paid marketing like PPC, banner ads).