Links that go directly to a product will please the user and enhance usability. There are many shopping portals on the Internet and many of these have basic links to a merchantâ€™s homepage. Generic links do not meet the userâ€™s goals. Do you really want to send your users to a page where they have to click 4 or 5 times to get to the product or information? You need to add value to your site and deep linking is a great way to do this.