Here are some Email marketing benefits: Reduced Time & Effort
Segment User and Customer Database Information
Better Ability to Track Sales and User Engagement
There are so many benefits of email marketing like it reduced time and effort for structuring of emails,you can even send real-time messages to customers that arrives on their birthdays and anniversaries,many email marketing solutions offers the ability to feed in personalized information such as sales or purchase history.
Email marketing is not only used for customer acquisition it is used for customer retention as well. An entrepreneur can gain unlimited benefits through email marketing. Most of the online businesses make use of email marketing in order to produce better reviews of their product or service in that way they get most of the benefit.
E-marketing tools enable you to measure the results of your campaign a lot better than many traditional forms of marketing. You can see who has opened your e-mails and how many times they have opened it for example. Therefore you are able to use the results to work out who is more interested in your product/service and specifically target them.
Email marketing reduces the time, effort and cost to reach consumers. Email marketing has the ability to send real-time messages. E-mail can be customized database marketing to reach those who may need certain services, or products without bothering others. And can be e-mail marketing in a very low overhead costs.