What makes a good information product?

Laviskajoermoy

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What makes a good information product? Do you suppose a great info product such as an ebook, course, digital products or membership site has these characteristics in common.

It meets the needs of the market, It is easy to understand, actionable, good price or something else?
 

Developer

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ALL OF THE ABOVE. A good info product, in general, simply provides
the information it promises to provide. It shoudl be FLUFF free, promo
lite (do not spam your readers, subscribers, buyers, etc. with tons
of ads promoting other things -- unless it is extremely relevant to
the topic at hand.)

Another thing ALL good info products have in common are that
they are very very very informative. I am so tired of picking up
the latest "Guaranteed Ways To Early Retirement" only to read
the same old lame BS... Yes, making money takes work, and yes,
you'll need a website and a domain and blah blah blah... Go into
VERY EXPLICIT details, walk the buyer, subscriber, member (etc)
by the hand, S-T-E-P B-Y S-T-E-P.

Be DIFFERENT. Stand out from the crowd. Deliver on EVERYTHING
you PROMISED! If you title you're ebook "Retire in 10 Days" then
I damn well better be able to read your book, watch your video,
perform the REALISTIC suggested tasks and LITERALLY be able
to retire in 10 days...

Which brings me to my next point. BE REALISTIC. Gear your info
to the newest of newbies... (provided that's really who you're
targeting of course)...

Another good point to keep in mind, and yes, you will hear this
time and time again, especially of late, is BE YOURSELF and BE
REAL. Write your ebook or record your video in YOUR TRUESELF.
Do NOT try to be a Multi-million guru if you're simply trying to
show someone how to make $75 per day by explaining something
you yourself did which earns you $75 per day.

Another note to point out is ...
  1. If you're writing an ebook, HIRE A DAMN PROOF READER
  2. If you're recording a video, use proper pronunciation and speak so I can understand you
I can't stand when I purchase an ebook and the author is trying
convince you that he was able to make millions of dollar writing
info products when every other word is a typo. How does one
even consider writing an ebook if their spelling and grammar are
atrocious. Seriously? Get a clue!

The last thing I will point out is to OVER DELIVER!!!! If you promise
a 18 page report, make it a 23 page report with some KILLER bonus
info. People LOVE getting more than they paid for. It almost always
guarantees repeat business.

Basically, and it doesn't matter what TYPE of info product you
are offering:

  1. Be Your TRUE Self (people see through the phony and fluff)
  2. Be clear, concise and very, very, very informative
  3. Check you're speelling, grandma and pronunciation, etc... (LOL)
  4. Make sure you actually know what you're talking about
  5. Always OVER Deliver (it's not that hard to give a little extra something)
Just my 2¢
 

Crystal Violet

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In addition to the info given by the previous posts, I agree value is most important and leave out anything you don't need. Shorter is better than big and "fluffy." I would recommend that you give multiple media versions of your product. For example if you give an ebook give a mp3 of the ebook or if you have a video provide a transcript of it or video workbook for the buyer. You will provide more value without creating something totally new and you will have over-delivered.
 

EpicGlobalWeb

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Yourself makes a good product too. Exciting consumers with your attitude, optimism, and personality can keep them coming back despite your informational literature. RD has excellent points that work.

Just to add one more thing. You can sell without selling in your info. Lead and transition into a new advanced concept. Capitalize on it by leading to another immersive experience. Maybe your main site deals with marketing and the immersion is after learning basics you lead them to SEO then conversion then metrics or analytics. You sell a hunger for perpetual learning. And you own that direction.
 

jeffhowell

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The answer is pretty simple.. Present valuable information in an interesting and engaging way... It's also important to note that people who buy those products many times buy "hopes", more than the actual solution..
 

velvet

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Hi Laviskajoermoy,
and the most obvious thing that does'nt seem to have been mentioned yet, well I might have missed it, is...

Solve a Problem Of Some Kind!

Great products solve people's problems, make something easier or the like.

Great info above too of course, I'm just trying to simplify the message.

cheers, Mal.
 
Last edited:

AndiLim

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Try to know your product well, choose the most relevant information that you can give to your readers. Also use the most common term so that your readers can easily understand what you are selling. Try to put yourself on a buyers perspective so that it will be easy for you to write the product information. Right down the pointer, why do I need to buy the product, what can I get for it. Write as if you're talking to a potential client. And always put a call to action phrase in every end.
 
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