Adding brand name or keyword into domain name, which one is effective for your business?

[harrygreen90]

Hello guys,

We our developer team is opening a new band site for selling/re-selling wordpress theme and plugin
and I want to ask if maybe it's necessary to choose a domain with an unique name or should we add keyword like "wordpress" "plugin" or "theme" into domain name, does it help for our business in long teem?

Thanks.

 

[ulterios]

Whatever you do, DO NOT get a domain that has "Wordpress" in it. That is a trademark violation of theirs and will cause problems at some point.

Wordpress has been cracking down on domains with their name in it lately. A friend just lost one of his in a UDRP (Wordpress basically got the domain for an admin fee of about $1500) that was making real good money. I told him but he wouldn't listen.

As for your name, I have always preferred a brandable domain over a keyword. Keyword domains can look cheap and a brandable domain can look more professional.

Here's another thread asking a similar question:

https://www.webmastersun.com/threads/13196-Keyword-rich-URL-vs-A-branded-site

 

[MeowNinja]

If you're thinking long term, I'd go with Brand for sure. Keyword, be careful, if you're doing SEO, exact match could be tricky (if you go for an EMD, that is).

 

[Lee06]

Hello, i think too that for a long term project, the brand name is better that the keyword. And EMD has a lighter impact on SEO than before. And for marketing, it's better to have your own name i think.