A. Research customer market, we need to specify:
How to research in Maketing online ?
Behavior of customers on the internet
The needs of customers on the internet
Customer market operations
These questions should be:
where do your potential customers appear ? Why do they appear and how often?
Demand for products and services that are high, medium or low? In the long period of time and how to measure the size?
Increasing or decreasing trend of demand corresponding to the timeline like?
Your customers not diverse, decentralized and hierarchical?
What customers interested to use the product or your service?
These tools help conduct surveys, market research, marketing online:
Google Keywords Tool.
Google Docs: Google's online office tools, can help to make the survey simple, fast
Survey Monkey: Survey Builder, a survey professional.
B. Research competitors:
analyze the collected
"Know who know me, hundred battles hundred wins," the old saying his father is still true in the marketing and business strategy in the future.
If your market is only 1 you sell products or services that are really easy but the reality is never the same.
You have to compete with numerous competitors, particularly in the internet environment to overcome your opponents need to thoroughly research their online marketing activities:
Online marketing activities of competitors are deploying powerful and effective?
They are deployed to internet marketing?
They are self-deploy or employ another agency?
Strategies and methods for their outstanding something different?
Research details about competitors will help you get an overview of the level of competition in the market, through this you can learn new forms, suitable for your opponent.