Does content marketing actually work?

[Marc van Leeuwen]

Is there any fixed formulas to follow for the success of content marketing? How do we know it's actually making any difference when we pay blog writers to write lots of articles every week for our blogs?

 

[Rob Whisonant]

I am a little confused at what you are asking. Content marketing is when you write and place articles on other sites that have links back to your blog.

Are you asking about content marketing or are you asking about hiring writers to create content for YOUR blog?

 

[EpicGlobalWeb]

There are two parts to content marketing PLACEMENT, and about 3 in structure on your website. Here is the general scope:

1. Content marketing is article writing, video publishing, and image creation where you distribute things to other places that will link back to you like Rob said. The purpose they have is to gain attention. Videos and images are great for people on cell phones and also people who don't like to read, and are probably best suited for consumer products but of course that isn't a 100% rule. Articles target readers.

You want readers because readers take action more frequently than non-readers. A statistical example would be that the top-paid CEO's in America read roughly 60 books per year (that's more than 1 per week). And they are the same people who buy everything too, not to mention pay salaries.

2. Content marketing is an SEO factor where you use the keywords in your articles to collect targeted traffic. Research should be done about what keywords you want to target and yet more research again on how many visitors you can expect from them.

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The Way It Works On Your Site

1. Once the user visits your article on your website, you want them to be exposed to several calls of action. This could be an email registration, an account registration, a downloadable product, or a first-sale item. The first sale item built into your article is meant for you to gain an understanding about who is most interested in you.

2. The next phase is to market to your list, which are the people that downloaded something from you or signed up to something from you.

3. Option to buy is important. You need to make the buying process easy for your customers and "remind" them frequently that you sell things. Do it in links inside of your articles and have a "SHOP" section in your navigation perhaps.

So in conclusion, content marketing is a funnel of information-assisted selling.



Also, wait for SEOPub to get here and he will tell you all the stuff I missed in that last post.

 

[sourav]

As truly pointed out, Content marketing is very effective if developed properly and accurately. Hence, some of the essential stats need to undertake to make it more effective and are as follows
1. Creating niche content
2. Need to be grammatically correct
3. Provide 2 to 4% of keyword density
4. Effective keyword posting based on content body and title
5. Provide relevancy in content so that viewer find useful
6. Need to provide link that redirects to proper and accurate web page for complete viewing experience

 

[kb24]

It works but it s a long term solution. You need to keep adding content to your site or sites for google to notice your site. It works but it takes time

 

[EpicGlobalWeb]

I think you're saying that it's a long term solution because you're viewing it in the context of it building ranking factors over time, correct?

However, it's quite possible that content can pay immediately on publish through the right venue.

 

[kb24]

kb24

yes you are correct..

 

[contentranked]

Is there any fixed formulas to follow for the success of content marketing? How do we know it's actually making any difference when we pay blog writers to write lots of articles every week for our blogs?

The thing about it is you can't focus on just one aspect. Articles are a small speck on the content marketing chain.

Sure you get an article, but it's what you can do with that article to amplify it. You could turn it into a video. That audio could be turned into a podcast. You could create an infographic and then turn that into a slideshare.

All from one piece of content.

So while you pay blog writers to write every week, the more important part to get content marketing to work is to get that content out there for many people to see. And to promote the crap out of it.

 

[joe]

It blows my mind how most people here get content marketing wrong.

No, content marketing isn't about selling. It's about building trust and setting you as an authority in the industry.

Content marketing is about giving values to the target audience.

Take Gopro, for example. Their product got popular by attaching themselves to "fun activities" and make a lot of "non-commercial" videos and share with the world.

What value did the target audience get? Entertainment!

There are a lot to talk about regarding content marketing but I can tell you, it's not about what most people here say it is.

 

[shivanshis4]

Yes, absolutely it do.

It's an effective way to maintain good site ranking if done properly. If you are writing error-free, unique and audience-centric content, it will empower you for sure.

 

[Maham Naeem]

Yes, it does.
If you are writing valuable content and isn't able to reach any audience then definitely you need to focus on marketing as well.. Let's suppose if you are creating content on Instagram you can go for buying monthly insta packages. It is better to do marketing your self or you can take help from third parties.

 

[jeffscott]

Yes, of course, and it will require competitor analysis to determine the competition and then plan an effective piece of the page to outrank their ranking pages in the organic results. Prepare a content brief to build your quality content.