What is different between publisher and advertiser?

Rodney Olson

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I have just signed up as an advertiser but it seems wrong because I wanted to be a publisher to earn money from my blogs with ad networks.
They are the same. Can anyone explain me what is different between publisher and advertiser??
 

Rob Whisonant

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Advertiser is selling something and looking for publishers to be affiliates or buy ad space from.

Publisher is providing ad space. AKA an affiliate. AKA a blogger.
 

vishwa

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Advertisers are the product or service providers. While publishers are the promoters who are promoting the products provided by advertisers and gain some commission after a successful sale. It is mutual benefit for both the entity.
 
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