Click tracker tools - free versus paid?

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Click trackers are used for doing what their name applies - tracking the clicks. These tools will record and tell you how many clicks your links, emails or other coded feature on a website, have received. It is a very valuable information. People often use them for tracking the clicks even when it comes to social media advertising.

The gathered information can help you see and understand how your consumers and readers perceive certain content. You can easily tell which content or links are ''clickable'' for them and it allows you to optimize your site more.

But as always, we have the free options (e.g. Google Analytics) or the paid ones. Choosing the right tool can cause a big dilemma.

I want to know what's your opinion on click tracker tools. Is it truly worth investing some money into buying one? or are you better off just using one of the available free tools such as Google Analytics?
 
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