How much is the average monthly spending for a PPC Ad?

Athenagdlyt

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When launching or maintaining a site, we want to have lots of visitors. PPC can help us with this goal. But up to what extend should we spend if we are on a shoestring budget or we are just starting out? So, how much do you spend on PPC on the average?
 

Ryan_132

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For search advertising:
It depends on the market and how competitive it is. For example, one of our clients in the dating industry is spending over $100 dollars a day, while another in a much less competitive field is doing well spending only around $30 a day. If you have a really tight budget idk say $10 a day? You still will be able to drive traffic to your site, maybe not a lot though depending on the average cpc. Just make sure you find high quality keywords that aren't really competitive. Also if you are on a tight budget like that, make sure you do not use broad match. It will blow through your budget.

Display advertising:

So if you are trying to drive awareness, you are looking at pennies per click. This could be a good option depending on your niche.
 

veronicaa

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I usually spent about $30-40 a day because the niche i was in was very competitive. With cutezapads i spend $5-10 for an equivalent campaign as adwords.
 

Website Design Ltd

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We start a lot of our clients out at £5-10 a day if they've never done search advertising before, if only because we're not going to be throwing too much money away if the initial response is slow, and it provides us with the the foundations from which to build a healthier campaign after having seen how things go for a couple of months.

Collectively, there is no real average spend, as budgets fully depend on the size and industry of the business, as well as how competitive the market is for specific keywords.
 
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