Promote effectively on Twitter?

PenguinManiac

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Affiliate marketing has spread quite widely on Twitter, as you see tons of spam accounts washing over your feeds with fishy promotional tweets and not much else. Judging from the number of retweets and likes, they're clearly doing something wrong.
Creating accounts whose sole purpose is to promote a product are never going to take off. No one follows someone on Twitter because they definitely want to be reminded of a product they don't even know. People look for content, and only buy if they happen to stumble upon something interesting.

So, how do you do that? How do you (or would you) manage a Twitter account if you wanted to do affiliate marketing with it? What kind of posting schedule, what kind of content to post, how to interact, who to follow for follow backs and so on?
 
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