What are the latest ranking factors in SEO?

arronmattwills

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We have so many SEO techniques like article writing, blog commenting, guest blogging, classified etc., directly indirectly helps to get rank in search engine or drives traffic to our website. However those are called spam methods of generating low quality back links, so Google is now respecting web Masters who supplies long content. As per some professional analyst surveys it's known that web page should have at least 1200 to 1500 words in order to rank. I'd that correct? ( Not to every case but in general) what is your take on this?
 

paul1129

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We have so many SEO techniques like article writing, blog commenting, guest blogging, classified etc., directly indirectly helps to get rank in search engine or drives traffic to our website. However those are called spam methods of generating low quality back links, so Google is now respecting web Masters who supplies long content. As per some professional analyst surveys it's known that web page should have at least 1200 to 1500 words in order to rank. I'd that correct? ( Not to every case but in general) what is your take on this?
What you are saying such as blog commenting, forum posting those aren't SEO techniques.

And the content length doesn't matter. As long the content serves its purpose the length is fine. It can be 50 or 5000.

If you ask about ranking factor then its 'links'. Not just any links but quality backlinks.
 

Nicole

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Latest ranking factors includes content optimization, guest posting and link-building activities. Most important, effective and trending one is Guest posting. It gives your website domain a unique value. Little time consuming but king of all above strategies.
 

Jitendrayadav

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Latest ranking factors
1. Website New
2. Build Quality on-page SEO
3. Google business listing
4. proper planning
5. proper Link building
6. Content writing and marketing
 

SEOPub

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We have so many SEO techniques like article writing, blog commenting, guest blogging, classified etc., directly indirectly helps to get rank in search engine or drives traffic to our website. However those are called spam methods of generating low quality back links, so Google is now respecting web Masters who supplies long content. As per some professional analyst surveys it's known that web page should have at least 1200 to 1500 words in order to rank. I'd that correct? ( Not to every case but in general) what is your take on this?
Content length is one of the things that many SEOs debate about, but the argument for longer content is weak at best.

The way this debate got started was some people started using longer content or changing pages with short content to something much longer. What they noticed was that their organic search traffic increased in Analytics. They then jumped to the wrong conclusion that and started telling everyone that Google prefers longer content.

What they failed to track was the actual rankings of any of their keywords, which is what would really tell you how Google viewed longer vs. shorter content.

They saw their organic traffic increase because the longer content had them ranking for a bigger variety of keywords. When you are looking at rankings for a specific keyword, Google does not care how long the content is.

Here is a perfect example I have often used to back this up. Google the word 'pregnant'. This is a frequently searched, 1-word phrase. It is not as competitive as something like "auto insurance", but it is pretty competitive.

This page ranks #1. https://www.parents.com/pregnancy/

There are about 80 words of actual content on that page. Then there are just snippets of a bunch of articles on the rest of the page. If you want to count all that stuff, there are about 800 words, but the page is dynamic. Those articles are changing all of the time.

WebMD ranks #2. There are about 250 words of content on the page. https://www.webmd.com/baby/default.htm

The next 2 are longer articles from MedicineNet and of course Wikipedia is a long page.

After that is https://www.babycenter.com/pregnancy.

Technically, this page is about 500 words, but it is almost nothing but links. All links. There is an intro that is 55 words. That is about the only real content on the page.

Next is https://www.pregnancy.com/, which is owned by the previous site and they do nothing to hide that (so all those people that tell you that you should not link your sites together should be ignored).

This page has less than 300 words on it, and also is almost only just links. This site did rank #1 for the keyword for years up until about a year ago.

Yes, longer content may result in more organic search traffic because you may rank for a larger variety of keywords. However, it does not play a role in ranking for a single keyword. That is where the whole "longer content is better" argument has it wrong.

My advice, is to stop listening to "SEOs" like Neil Patel who spout out this nonsense and actually take a look in the SERPs for yourself. That or run your own experiments. You will quickly see that they are wrong.
 
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paul1129

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paul1129
Well some people do try to rank for a single keyword which can be served by only 100 words but they extend it to 1000 words.

They get nowhere.
 

arronmattwills

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arronmattwills
When you are looking at rankings for a specific keyword, Google does not care how long the content is.

Yes, even I also observed that if I'm looking for a query that might be a single line answer, no need to be a lengthy text, which makes no sense actually. Some SEOs are arguing that longer content is good but what they say in this kind of scenarios where user can answers in one word why do Hangout for a time wasting lengthy content? Make sense right?

Even normal web pages with very less content also appeared on search due to various reasons.

I observed that Google is giving more priority for popular websites first, mostly, however websites with fresh content or unexplored content also appearing.

We should remember that longer content definitely captivates the audience to spend more time on your website that obviously decreases bounce rate and long content needs lot of home work (a genuine content) so we can say it's a way to respect SEOs.
 

paul1129

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Bounce rate has nothing to do with SEO, so that doesn't really matter for this conversation.

And a high bounce rate is not always a bad thing.
Entirely true. Bounce rate has nothing to with SEO.


We should remember that longer content definitely captivates the audience to spend more time on your website that obviously decreases bounce rate and long content needs lot of home work (a genuine content) so we can say it's a way to respect SEOs.
And how will you explain the bounce rate when it comes to a sales page? Mostly have 100% or more than 80% bounce rate but still it serves its purpose.
 

SEOWarrior

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We have so many SEO techniques like article writing, blog commenting, guest blogging, classified etc., directly indirectly helps to get rank in search engine or drives traffic to our website. However those are called spam methods of generating low quality back links, so Google is now respecting web Masters who supplies long content. As per some professional analyst surveys it's known that web page should have at least 1200 to 1500 words in order to rank. I'd that correct? ( Not to every case but in general) what is your take on this?

Most imp factor is ON PAGE OPTIMIZATION
apart from this:
Google business listing
Article submission on quality sites
make sure get backlinks from such sites which has DA of atleast 60.
AVOIDE SPAMMING & BLACK HAT TECHNIQUES.
 

amirah

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*Use of responsive design and/or mobile optimised
*Uniqueness of content across the whole site
*Quantity of searches for this keyword + specific brand name, URL or domain
 

sree31

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In our experience, the key is to get high quality backlinks and write relevant content. Your content need not be too long. We've been able to rank pages with 400 words in top 5 positions mainly because it was relevant and we got good backlinks through guest posting. Google uses more than 100 factors for ranking but getting good backlinks and writing relevant content can help you improve ranking
 
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