Why website Amazon ranks always on top position of Google?

[susanburling]

Why other websites unable to beat Amazon in ranking with having lots of quality backlinks?

 

[Rob Whisonant]

Because Amazon is an authority site that Google trusts.

 

[SEOPub]

Why other website unable to beat Amazon in ranking with having lots of quality backlinks?

What website? Show us the website trying to outrank Amazon and for what keyword(s).

I can pretty much guarantee it will be extremely obvious why it is not beating Amazon.

 

[AlphaNine_vini]

Yeah, I would like to know the keywords.

 

[JohnWeb]

Here is interesting information according to CheckPageRank dot net

Domain Analysis For: amazon.com

Date: April 12 2019

Google PageRank: 9/10
cPR Score: 9.9/10

Domain Authority: 96
Page Authority: 88
Trust Flow: 95
Trust Metric: 95
Citation Flow: 93
Domain Validity: Found
Global Rank: 10
Alexa USA Rank: 4
Alexa Reach Rank: 13
Spam Score: 1 / 18
External Backlinks: 2,147,483,647
Referring Domains: 2,120,729
EDU Backlinks: 6,113,267
EDU Domains: 6,493
GOV Backlinks: 317,407
GOV Domains: 923
PR Quality: Very Strong
Indexed URLs: 285,094,267
Google Directory listed: YES
DMOZ.org listed: NO

 

[susanburling]

susanburling

What tool you used to calculate all these numbers? Please let me know if it is free tool.

 

[JohnWeb]

JohnWeb

Enter the domain name in the free tool here:
http://www.CheckPageRank.net

 

[GalynkaGlnk]

I think, that Amazon simply best fits Google algorithms. Amazon has a boatload of links, content, and tons of traffic.So thanks to the love and trust of users of Amazon, it ranks well on Google.

 

[andynelson]

Because Amazon has huge traffic, such a website doesn't need quality backlinks.

 

[SEOPub]

Because Amazon has huge traffic, such a website doesn't need quality backlinks.

It has nothing to do with traffic. They have an enormous amount of links. Good quality ones.

That business was built on the back of affiliates.

Here is interesting information according to CheckPageRank dot net

Domain Analysis For: amazon.com

Date: April 12 2019

Google PageRank: 9/10
cPR Score: 9.9/10

Domain Authority: 96
Page Authority: 88
Trust Flow: 95
Trust Metric: 95
Citation Flow: 93
Domain Validity: Found
Global Rank: 10
Alexa USA Rank: 4
Alexa Reach Rank: 13
Spam Score: 1 / 18
External Backlinks: 2,147,483,647
Referring Domains: 2,120,729
EDU Backlinks: 6,113,267
EDU Domains: 6,493
GOV Backlinks: 317,407
GOV Domains: 923
PR Quality: Very Strong
Indexed URLs: 285,094,267
Google Directory listed: YES
DMOZ.org listed: NO

Nothing interesting there at all.

And who the hell checks PageRank anymore? Lol.

Google has not updated the public PR data in six years.

 

[odysseus]

I have seen a few instances where other websites have ranked about Amazon. It is an anomaly though, outranking Amazon is pretty hard.

It makes sense when you think about it. Gazillions of websites link to them. They are one of the biggest companies in the history of humanity, they probably know what they're doing..

 

[WebXerosSolutions]

Because Amazon is an authority website. Also, it has dozen of quality backlinks from high authority websites. That is why it is difficult to beat Amazon.

 

[EThomas]

Because Amazon is the world top most popular brand. Google uses brand signals for ranking. This is why Amazon always get rank in top.