Contextual advertising has attracted some controversy through the use of techniques such as third-party hyperlinking, where a third party installs software onto a user's computer that interacts with the browser by turning keywords on a Web page into links that lead to advertisers that are not paying the Web site to advertise on its pages.
Contextual Ads is ads on site which is particularly focused to the person or site. Basically, Contextual ads is scans the site and find the keywords and returns ads regarding to the web page what the client is viewing, either through ads put on the page or pop-up ads.
Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing. For example, if you are visiting a website concerning travelling in Europe and see that an ad pops up offering a special price on a flight to Italy, thatâ€™s contextual advertising.
Contextual advertising is a type of online advertising used for content- based Web sites that makes targeted ads appear on a web page based on the pageâ€™s actual content.Contextual advertising system scans the content of a web page for keyword phrases. This system will then return targeted ads based on the content the people accessing the website are viewing.
it basically works on keywords you type. As the name suggests it is context dependent.Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers