Mobile Marketing: The bad and ugly side

[hoangvu]

Hello everyone,

It seems to me that mobile marketing has been getting a lot of attention lately. I checked from around the internet and found a good number of talks about mobile marketing, including this site. Reading all those good feeds, it sounds very promising. People are saying that it's the future of marketing and commerce. Very interesting indeed, that it ignited my appetite to lunch my own version of this marketing methodology. However, before I plunge myself into this wonderful marketing opportunity, I realized the need to hear thoughts from the other side of the story - the not so good side of mobile marketing.

So with this, here's something we all have to ponder:
What are the negative sides of mobile marketing?
What are the possibilities and reasons of failing?

Again, it's always good to hear both sides. It's about time to hear the bad side.

 

[BlackWoods]

Negative - Spammy and looks like scam
Positive - Better reach more higher readability.