Ways and means used in mobile marketing

[hoangvu]

Greetings to all!

My post is about mobile marketing.
Many businesses today engage in mobile marketing and it intrigues me. I understand a basic things about it, but still want to dig more. There are few questions that I want to ask.

1. How can you profit from mobile marketing?
2. What are the ways or means applied to mobile marketing for it to generate income?

These might be very basic questions, but your answers will mean a lot to me.

Thanks!