Tommy
Moderator
- Joined
- Sep 28, 2012
- Messages
- 370
- Points
- 43
Many business owners who have a website, will sure have done something with advertising search engine . Via search engine advertising, it is possible to stand at the top of the search results within 24 hours 
.
You create your ad and to be on which keywords are shown Your ad is displayed at the time that one of these words is provided as a search,.
Costs of search engine advertising
As with virtually all forms of advertising, there are also advertising costs related to search engine. The costs keep your self in the hand by a fixed daily and / or monthly budget The final art is in the most profit from your budget.
There are several cost models that are used by the providers. Of these models is "Pay Per Click" most used. Every time someone clicks on your ad, be charged. The ad remains visible as long as the budget is available.
A number of cost models are:
- CPM (Cost Per Mille): you pay per 1000 impressions of your online advertising
- CPV (Cost Per Visitor): you pay per targeted visitor to your website
- CPA (Cost Per Action / Acquisition): you pay per action nav your online ad. This shape is very popular in affiliate marketing.
Where should I advertise?
The first questions you need to ask is: where is my target audience, which advertisers are there and which search engine they use. Is your target market in the US is a very strong chance that you end up in Google's advertising program called Google Adwords. Their market share in the United States is around 98%.
For the cross-border entrepreneurs is a different story. Yahoo and Bing are interesting options for your search engine advertising campaigns.
Search engine advertising is ideal for new websites
For a new website, it often takes a while before it can be found high in the organic search results. Obviously a good keyword analysis can help to find little competition for search terms. However, this supply is often not so many visitors on competitive keywords.
With search engine advertising your website from the first day to the attention of the most competitive keywords. So you still get visitors while you can concentrate on the optimization of the website. Over time will you invest less in advertising and your website will get visitors in an organic way.
.You create your ad and to be on which keywords are shown Your ad is displayed at the time that one of these words is provided as a search,.
Costs of search engine advertising
As with virtually all forms of advertising, there are also advertising costs related to search engine. The costs keep your self in the hand by a fixed daily and / or monthly budget The final art is in the most profit from your budget.
There are several cost models that are used by the providers. Of these models is "Pay Per Click" most used. Every time someone clicks on your ad, be charged. The ad remains visible as long as the budget is available.
A number of cost models are:
- CPM (Cost Per Mille): you pay per 1000 impressions of your online advertising
- CPV (Cost Per Visitor): you pay per targeted visitor to your website
- CPA (Cost Per Action / Acquisition): you pay per action nav your online ad. This shape is very popular in affiliate marketing.
Where should I advertise?
The first questions you need to ask is: where is my target audience, which advertisers are there and which search engine they use. Is your target market in the US is a very strong chance that you end up in Google's advertising program called Google Adwords. Their market share in the United States is around 98%.
For the cross-border entrepreneurs is a different story. Yahoo and Bing are interesting options for your search engine advertising campaigns.
Search engine advertising is ideal for new websites
For a new website, it often takes a while before it can be found high in the organic search results. Obviously a good keyword analysis can help to find little competition for search terms. However, this supply is often not so many visitors on competitive keywords.
With search engine advertising your website from the first day to the attention of the most competitive keywords. So you still get visitors while you can concentrate on the optimization of the website. Over time will you invest less in advertising and your website will get visitors in an organic way.
