How do I know if the SEO company is doing ethical work?

[Alicefeltch]

Hello guys. I'm working as an SEO executive. Please guide me How do I know if the SEO company is doing ethical work?

 

[hipcat]

What are they doing that seems unethical to you???

 

[Brackwom]

To know if your SEO company is working, there are SEO performance metrics:
1) By checking Impressions.
2) Traffic from organic searches.
3) By checking the number of pages ranking.
4) By checking the number of backlinks.
5) Domain & Page Authority.
6) By checking the conversions rate.