Weird Search Terms Showing Up – How to Control This?

JustAnotherUser

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Feb 13, 2026
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Hey guys,

I was checking my search terms report and noticed a lot of irrelevant queries triggering my ads, even though I’m mostly using phrase and exact match.

Some of them are loosely related but not really buyer intent.

Already added a few negative keywords, but new ones keep appearing daily.

Is this normal now with Google expanding match types, or is there a better way to control this?
 
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