According to a study by McKinsey & Company, email marketing is 40 times more effective than social media. The same study also showed that the buying process is 3 times faster than social media. ... Moreover, it is said that they prefer to receive business information via e-mail.
The email has been a part of the digital marketing world. It has a master toolkit for marketing techniques over two decades. Throughout the years it's grown fastly and is gaining popularity in the world.
We know that email marketing still works in the digital world. In fact, it's more work in changing the digital world. It only works the marketing and strategy are good. Through email marketing, the company has a gaining profit. Because they the information about the discounts sale and other features to customers. so the consumer saw a find the thing that he wanted
Email marketing was quite popular like 3 to 4 years back but today Social media marketing and Instagram marketing works best, Still I would not say that one should not perform email marketing at all, But the whole point is don't rely only on email marketing for your business growth.