What's the point in broken page link building?

PollyV

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Jan 31, 2022
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I don't get how linking to 404 pages works in terms of link building. Can anyone please explain?
 

Rob Whisonant

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Are you possibly talking about finding links on other sites that go to 404 pages????
 

Lamoon

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Broken link building is a tactic whereby you find a broken link, recreate the dead content, then tell anyone linking to the dead resource to instead link to your recreated content. It works because nobody wants dead links on their website; they contribute to a poor user experience.
 

gennifercarter

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I don't get how linking to 404 pages works in terms of link building. Can anyone please explain?
According to Brian Dean, Broken Link Building (also known as Dead Link Building) is the practice of building backlinks by replacing links to 404 pages with a working link to a target website.
 

lotuspond22

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I also encountered this error when I have referral link to send to my friends but failed to open with error 404
 
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