What's the point in broken page link building?

[PollyV]

I don't get how linking to 404 pages works in terms of link building. Can anyone please explain?

 

[SEOPub]

Why would you want to link to a 404 page?

 

[Rob Whisonant]

Are you possibly talking about finding links on other sites that go to 404 pages????

 

[Lamoon]

Broken link building is a tactic whereby you find a broken link, recreate the dead content, then tell anyone linking to the dead resource to instead link to your recreated content. It works because nobody wants dead links on their website; they contribute to a poor user experience.

 

[Gefrekssiy]

such links have their own meaning, but as for me they are tricky

 

[gennifercarter]

I don't get how linking to 404 pages works in terms of link building. Can anyone please explain?

According to Brian Dean, Broken Link Building (also known as Dead Link Building) is the practice of building backlinks by replacing links to 404 pages with a working link to a target website.

 

[hipcat]

I used to put links to affiliate offers on my 404 pages. A way to get in some last ditch monetization

 

[lotuspond22]

I also encountered this error when I have referral link to send to my friends but failed to open with error 404