Glossary of SEO Terms


New member
Jun 6, 2012
The terms in Seo

404 error term
404 error? 404 error is the error message sent by the web server can not find the file or web page request.

The term A / B Split

A / B Split? A / B Split called test A / B, this is the test method used to compare the activities of the two sites, or content, other campaigns.

The term A / B Testing

A / B Testing? View A / B split.

The term Ajax

What is Ajax? Ajax stands for Asynchronous JavaScript and XML, is a programming technique that enables web applications to interact with users and make changes to a web page without reloading the page. With Ajax, you're feeling more access different pages in the URL of the page remains the same.

The term Algorithm

Algorithm? Algorithm called Algorithm, is a problem-solving process in a certain order. In SEO, the algorithm of "search engine" is formula used by the search engines to rank the sites on the page displaying search results.

Atom terminology

What is Atom? Atom is a web feed format.

Audience segmentation terminology

Audience segmentation? Audience segmentation means that the user segment. The process of using web analytics tools for identifying and grouping of customers access, you can analyze each individual user groups.

The term Authority page

Authority page? Authority page is a web page search engine confirm the reliability is higher than other pages on the subject. Inbound links are an important factor contributing to the reliability of the page.

Auto discovery terminology

Auto discovery? Auto discovery is the process of a "search engine" or a "web browsing software" automatically search for a source by following the inter-Links provided in the tabs of the site.

Bad neighborhood term

Bad neighborhood? In SEO, this is the term to refer to poor quality sites or spam. A web page contains too many links toor come from a variety of harmful neighborhood can be detrimental to its search rankings.

Backlinks terminology

What are Backlinks? Inbound links.

Banned terms

Banned? Banned is your website removed from the search index.

The term bid

Bid? In pay-per-click advertising, this is the auction fee that an advertiser must pay each time a user clicks on their ads.

The term Black hat

Black hat? Black hat SEO refers to the technical methods used by webmasters unorthodox, help through the search engines to increase class web page. It is the term used to call the use of this technique.

The term Bounce

Bounce? In web analytics, this is the term to refer to a visitor log and exit a site after viewing all pages on the website. Depending on each web analytics tools, bounce may also be defined as a visitor in a very short period of time - 10 seconds or less.

Broad match terms

Broad match? Broad matches: keywords. Allows your ad to show on similar phrases and relevant variations.

Phrase match terms

Phrase match? Phrase match: "keyword". Allows your ad to show for searches that match the exact phrase.

Terms Exact match

Exact match? Exact match: [keyword]. Allows your ad to show for searches that match perfectly with the exact phrase.

Negative terms match

Negative match? Negative match:-keyword. Make sure that your ads will not show for any search that includes that term.

Checking in terms

Checking in? Checking in action is to enter your current location or a someone on a "siting applications" on mobile devices such as
Foursquare, to tell your friends in social networks know their current location.

The term Client

Client? Client is a program (or computer) request information from other computers on the network. For example, when a web browser like Internet Explorer as your web request
server opens a web page, the browser acts as a client in the client-server relationship

The term client-side tracking

Client-side tracking? A web technical analysis by inserting the short code or images on the site to monitor the user's activities
through a third party server. Also known as technical track on demand (on-demand tracking), or based tracking tags (tag-based tracking), or storage techniques track
(Hosted tracking).

Cloaking term

What is Cloaking? Cloaking is a technique display the content for the search engine robots are different from the visible to site visitors via browser standard. This is Blackhat techniques and has been banned by Google.

Connected marketing terminology

Connected marketing? Connected marketing is the way to promote themselves or by organizations involved in the web system. Example: write a post on the Forum
Forum or leave a comment on the blogs of others, or the relationship is established through social networks or email.

The term Conversion Funnel

Conversion Funnel? Conversion funnel is a funnel-shaped transition process. The term used to indicate the path to the desired conversion rate by a marketer or webmaster outlined. Funnel conversion model is generally a linear process, each step bringing a visit to the
conversion. It was dressed as a funnel-shaped because some users will leave this route, have less than at the end user than the original group it will "go to the bottom of the funnel" to the stage to complete a transaction.

The term Conversion (offline)

Conversion (offline)? Conversion Offline called the switch offline. The term just an offline activity due to a access site to help accomplish the objectives expected of the page. For example, the purchase over the phone or at the venue.

The term Conversion (online)

Conversion (online)? Conversion Online, also known as online conversion. The term online activity by a visitor website made to help fulfill the goals of the home page. For example, online shopping, download, or view multiple pages of a website.

Conversion term path

Conversion path? Conversion path called migration path. The term of visitors came across the page from posting enter on a site until complete conversion.

The term Conversion tracking

What is conversion tracking? Conversion tracking the process of monitoring and measuring conversion rates.

Cookie terms

What is a cookie? A cookie is a text, website content into the user's hard drive when the user visits a web site.

The term Dayparting

What is Dayparting? Dayparting is in terms of online advertising; here is the arrangement of a campaign ad so that it appears at times specific day or week.

Degraded term

Degraded? Degraded as part of the content or the code has been simplified to show instead of the content, or the main code that search engines or Web site visitors can not read due to technical limitations.

The term Digital Native

What is a Digital Native? The term only those born in a world where digital technology has become so popular, or the familiar and very comfortable to use these technologies.

Terms Direct traffic

Direct traffic? Direct traffic is visitor traffic a web page by typing the URL directly into your browser or click on a link beat mark (bookmarked link).

The term Dynamic keyword insertion

Dynamic keyword insertion? Keyword auto-arrange in the form of pay-per-click advertising to match keywords by search engine users enter on.

Elevator speech terminology

Elevator speech? Elevator speech is a marketing industry slang refers to a brief but contains summary information about an individual or business career. Named so because all the major issues should be presented over a period of 30 seconds - the equivalent of a leg lift.

Glossary Entry page

Entry page? See landing page (landing page).

Glossary Exit page

Exit page? Exit page is the last page of the website that users view in a Hit.

Followed term link

Followed link? Followed link is simply a link does not add the attribute "nofollow". Sometimes "followed link" is also known as "dofollow link". View nofollow.

The term geotagging

What is geotagging? Geotagging is meta information of the location or address on a web page.

The term Ghost bloggers

Ghost bloggers? Ghost bloggers who have been hired to write a post on their blog on behalf of an individual or a company, and they often do not have What powers a company or individual.

Graphical text terms

Graphical text? Graphical text is the text displayed in an image file as JPEG, PNG or GIF. Search engines can not read this text.

Hosted term tracking

Hosted tracking? See client-side tracking.

Hot linking terms

What is hot linking? Hot linking is the act of inserting the content, images or video of other people to your website. This action is not the owner of the capacity allows, and is often seen as acts of piracy and bandwidth.

Hyperlocal search terms
Hyperlocal search? Heyperlocal search page is to provide search results for selected neighborhoods or defined geographic areas. Example: AD report shows only user-Mobile store within 10km from the advertiser.

Informational search terms

Informational search? Informational search that queries posed by users to express search for information they need.

Transactional search terms

Transactional search? Transactional search is the search query contains words such as: buy, sell, order, download ... indicates that the desire to make a deal translation.

Navigational search terms

Navigational search? Navigational search is oriented search. A search query using the brand name or company name search shows the mean to find a specific company.

Invisible text terms

Invisible text? Invisible text is the text on a web page that visitors can not see if you use a standard browser.

Keyword density term

What is keyword density? Keyword density is keyword density, refers to the number of times a keyword or phrase appears on a site divided by the total number of words on a page.
Usually expressed as a percentage.

Landing page terms

Landing page? Landing page is a web page focused on the viewer or subject, certain products. It serves as the destination of the traffic was used the search engine. The center of the landing page optimization efforts, also known as page (entry page).

Link term equity

What is Link Equity? Link equity, also known as affiliate networks. It is a measure of the value of the website's search engine based on the quality and quantity of inbound links page. Like a coin, link equity is transferred between sites through links. Also known as link juice.

Link farms term

What is a link farm? Link farm is a term used to refer to a website that contains many links to other websites. Links from other sites often have substance low quality and not worth improving the search engine rankings.

Link juice term

What is Link Juice? See link equity.

Link rot terms

Link rot? The term only increase over time in the number of broken links in the network or for each individual site. Also
called linkrot (consecutive). (Http://

Term Link validator

Link validator? Link validator software refers to check the operational status of the link in a web page.

The term Linkability

What is Linkability? Linkability refers to the ability to receive inbound links to a website.

The term Linkbait

What is Linkbait? Linkbait is a seo techniques, create backlink through the form creative content to attract traffic and then create backlinks for your site.

Localized search terms

Localized search? localized search is a local search, the search results are displayed in a specified manner, based on the geographical location of the search. Is a type of search is personalized (personalized search).

The term Lurk

Lurk? In social networks, this is the action visit the forums or other social sites that do not participate in the interaction going on there.
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