"Natural listings" or "organic listings" refer to the website listings that appear in the non-paid section of search engine results pages (SERPs). These are the results that are earned through search engine optimization (SEO) techniques, rather than through paid advertising.
In other words, natural listings are the website results that show up in the SERPs based on the relevancy and popularity of the website and its content, rather than the amount of money the website owner has spent on advertising.
Improving a website's SEO involves making changes to the website's content and technical infrastructure to make it more attractive to search engines. This can include creating high-quality content that is relevant to the user's search query, optimizing the website's structure and code, and building high-quality backlinks from other websites.
The goal of SEO is to rank high in the natural listings of search engines, as this can drive more traffic to a website, increase its visibility, and improve its overall credibility and authority.
There are several best practices for improving your website's natural listings in search engine results pages (SERPs). Here are some of the key steps you can take:
Keyword research: Start by researching keywords and phrases that are relevant to your business and your target audience. This will help you understand what people are searching for and how you can optimize your website to rank for those terms.
On-page optimization: Make sure that your website is optimized for search engines, including the use of relevant keywords in the page title, meta description, header tags, and content.
Content creation: Create high-quality, original, and relevant content for your website that provides value to your target audience. This will help your website rank higher in the SERPs and attract more traffic.
Link building: Building high-quality backlinks from other relevant websites to your own is an important factor in improving your website's natural listings. Backlinks signal to search engines that other websites consider your content to be relevant and valuable.
Mobile optimization: Make sure your website is optimized for mobile devices, as more and more people are using their smartphones to access the internet.
Technical optimization: Make sure your website is technically sound, including the use of a sitemap, robots.txt file, and appropriate use of redirects and error pages.
Monitor and track your progress: Use tools like Google Analytics to monitor your website's traffic and search engine rankings. This will help you understand the impact of your SEO efforts and make any necessary adjustments.
Remember, SEO is a long-term process and it may take several months to see the results of your efforts. However, by following best practices and consistently making efforts to improve your website's natural listings, you can gradually improve your website's visibility and drive more traffic to your site.