How effective is mobile advertising in 2023?

Frodo_K

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A lot of apps have ads and a lot of them. A lot of ads. It's understandable that it makes a profit, but maybe someone knows relevant statistics about it?
 

Hugo E.

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Mobile advertising is still an effective way to reach audiences in 2023. According to a report by eMarketer, mobile advertising is expected to continue to grow, with mobile ad spending projected to reach $292.87 billion in 2022, accounting for over 70% of total digital ad spending.

Mobile advertising has several advantages, including:

Wide reach: Mobile devices are ubiquitous, with billions of people using smartphones and tablets. This makes mobile advertising a great way to reach a large audience.

Mobile devices are used by a large and diverse population, making them an ideal platform for advertisers looking to reach a wide audience. According to a report by Statista, there were over 6.4 billion smartphone users worldwide in 2021, and this number is expected to grow to over 7.3 billion by 2025. This represents a massive potential audience for mobile advertisers.

High engagement: People tend to spend a lot of time on their mobile devices, and ads on mobile can be highly engaging, with interactive elements like video and gamification.

Mobile devices are highly personal, and people tend to spend a lot of time using them for a variety of activities, including browsing social media, playing games, and watching videos. This makes them an ideal platform for advertisers looking to engage with their target audience. Mobile ads can be highly interactive, with video and gamification elements that capture the user's attention and increase engagement.

For example, a study by the Interactive Advertising Bureau (IAB) found that mobile video ads were more effective at capturing viewers' attention and driving purchase intent than TV ads. Additionally, gamification elements in mobile ads can make the user experience more enjoyable and memorable, leading to increased brand recall and customer loyalty.

Targeted advertising: Mobile advertising can be highly targeted, allowing advertisers to show ads to specific demographics or even to people based on their location.

Mobile advertising platforms allow advertisers to target their ads to specific demographics or even to people based on their location. For example, a retail store might use location-based targeting to show ads to people who are in the vicinity of one of their physical locations. Similarly, advertisers can use demographic targeting to show ads to specific age groups or gender.

Mobile advertising platforms also allow for retargeting, which involves showing ads to people who have previously interacted with the brand, such as by visiting their website or downloading their app. Retargeting can be a highly effective way to drive conversions, as it targets people who have already shown interest in the brand.

That being said, the effectiveness of mobile advertising will depend on a variety of factors, including the quality of the ad itself, the targeting capabilities of the ad platform, and the relevance of the ad to the audience.

In summary, mobile advertising can be an effective way to reach a wide audience and engage with them, and is projected to continue to grow in 2023. However, its success will depend on several factors, including the quality of the ad and the targeting capabilities of the platform.
 
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