- Sep 2, 2017
Hello there. Do you know the KLT Factor? This stands for Know, Like, and Trust. This is a human-like term. If people like and know you they'll listen to you. But if they trust you they'll do business with you. You have to get people to be able to like and know you and eventually trust you. In order for them to know you, you have to know them first. Establish who you are talking to. Get to know them well because the more specific you can get about them the more you are able to talk directly with them.That's gonna help you to know them and get known by them. Lastly, find common ground that connects you with your customers. Be vulnerable accepting people's criticisms and advice and that's gonna make you more likable. You need to be authentic and real, don't pretend someone who's not you. Talk to your customers what you are doing or about your business practices, that's one way of being really transparent. For that, people think you're really honest and you'll gain their trust.