Important Factors in Google Webmaster Tool ?

[Dmoz]

According to you, which is the most important Factors in Google Webmaster Tool ?
and which we need to follow to increase website ranking and traffic?

can you share ideas ?
thanks

 

[bedfordseo]

I spoke to an SEO company recently that said that Google Webmaster Tools is the most important tool that they use to help them track their SEO efforts. And I cant help but agree with them. I think that anyone in charge of their company’s SEO efforts (or individual SEO efforts on a personal site), should be using these tools to help them see their rankings, track their efforts, find errors, etc.