How do you manage Bing Ads compared to Google Ads?

[MeliisaLee]

I’ve been focusing more on Bing for search engine marketing and SEO lately, and I’m curious about how others are leveraging it. While Google tends to dominate, I’ve heard that Bing can still drive valuable traffic, especially in certain niches.

 

[hipcat]

Bing has more older buyers, while Google attracts more freebie and information seekers. Totally different audiences, which is why I find ad buys on Bing to have a better ROI than Google.

 

[amenteou]

amenteou

Interesting! Can you elaborate on why Bing attracts more older buyers compared to Google? Is it due to specific marketing strategies or user behavior trends?

 

[hipcat]

hipcat

Most PC users are older, and spend less time using mobile internet, so they just use the built-in Windows default search on their computer through Bing/Copilot. That's why optimizing for ChatGPT is so important now, as it gets its results from Bing

 

[amenteou]

amenteou

That's an interesting observation! It makes sense that default settings like the built-in Windows search could influence user behaviour, especially among older demographics who prefer simplicity over customization.

 

[astrologerdevanand]

Bing Ads are managed in a similar manner to Google Ads, but with a few important differences. There is often less competition for Bing Ads, which can result in more affordable clicks. Google Ads, however, offer a larger audience and more targeting options. Both require continuous monitoring and optimization for best performance.

 

[HughBriggs]

You're right! Bing can be a hidden gem for search engine marketing. It often has lower competition and CPC compared to Google, with higher conversion rates in some niches like finance, B2B, and older demographics.

Key benefits:

• Voice Search Optimization (Bing powers Alexa & Cortana).
• Desktop-Heavy Audience – Great for professional services.
• Integration with Microsoft Ads – Easy to manage alongside LinkedIn targeting.

It's smart to diversify—Bing can complement your Google strategy and drive valuable traffic!

 

[peolsolutions]

Bing Ads is simpler and more cost-effective, targeting an older demographic with lower CPCs. Google Ads offers advanced features, more granular targeting, and deeper analytics, making it ideal for larger campaigns. Both platforms require tailored keyword and ad management.

 

[ashleydent4u]

While Google definitely has the lion’s share of traffic, Bing can still be a goldmine, especially in specific niches. I’ve found that Bing’s audience tends to be a bit older and more focused on certain industries like tech, finance, and travel, which can make it a great platform for targeting those groups. Plus, Bing Ads tend to be less competitive and cheaper, so you can get more bang for your buck.

 

[scopegranites]

Bing Ads is generally less competitive and more cost-effective than Google Ads. I focus on targeting specific demographics, optimizing ad copy and leveraging its unique audience to maximize ROI.

 

[deva]

Bing Ads and Google Ads are managed similarly, focusing on targeting, keywords, and budgeting. However, Bing often requires tailored campaigns due to audience differences and unique platform features.

 

[mamta25]

Managing Bing Ads is like Google Ads, but bing has fewer users and cheaper click often with an older professional audience. You can import Google campaigns, adjust bids and target by job or industry. Ads run on search, shopping and microsoft sites and microsoft sites and tracking uses UET tags. Focus on low cost clicks and exact keywords for best result.