If you want fast results in 2026, PPC is better. Google Ads can generate traffic and leads within just a matter of seconds if your ads are created properly.
SEO takes more time. In fact, it can take months to get good results, but it will help you grow for a long time without having to pay for each click. So, if you want to grow fast, PPC is best. For long term stability, SEO is better. Mix of both is always better used.