I am running PPC ads on Google and Facebook for affiliate offers. My main problem is that my CPC is getting higher every week, but conversions are very low. I have tested different creatives, audiences, and landing pages, but results are still not stable.
Sometimes I get clicks but no sales. I am not sure if the problem is targeting, tracking setup, or landing page quality.
Has anyone faced the same issue? What steps did you take to fix high CPC and low conversion rate?
Any genuine advice would really help. Thanks in advance.
Sometimes I get clicks but no sales. I am not sure if the problem is targeting, tracking setup, or landing page quality.
Has anyone faced the same issue? What steps did you take to fix high CPC and low conversion rate?
Any genuine advice would really help. Thanks in advance.
