Where did you actually find investors?

[CacheWolf]

I’m building a real estate aggregator. The product already has real demand and organic user interest. I’ve been trying to find investors online. Everywhere it’s forms, applications, pitch submission portals. It honestly feels strange that even with an existing product and traction, it’s still so hard to reach actual investors directly. Where did you actually find investors?

 

[Harry P]

The forms are the front door on purpose, they are built to be low signal so almost nothing gets read. Everything that actually moved for people I know came through a warm intro, usually from a founder already in the same vertical who took the meeting because someone vouched.

For a property aggregator that means going at angels who already put money into proptech rather than generalist funds, and leading with numbers instead of demand. Real demand and organic interest will not survive first contact, they want retention and a revenue line. Do you have paying users yet or is it still free traffic?