Naloun
New member
- Joined
- May 28, 2026
- Messages
- 1
- Points
- 0
Hey everyone,
I’ve been running a small website for about two years now in the web developer tools niche, and honestly, I feel like I’m going in circles with digital marketing. It feels like I’m doing random things without any real consistency… SEO on one side, a bit of social media on the other, and in the end I’m not even sure whether the issue is my overall strategy or just the execution.
What frustrates me the most is the ROI. I spent easily three months working on optimized content, saw a few hundred extra visits per month… but conversions are still terrible. I don’t really have visibility into what’s blocking things. Is it the landing page? Traffic that isn’t qualified enough? A poorly designed sales funnel?
I’ve read quite a lot on forums and specialized blogs (Moz, Ahrefs, etc.), and I’ve also watched a few YouTube videos from French digital marketing creators, but I still feel like the advice is either too generic or too focused on “traditional e-commerce,” whereas my project is a freemium SaaS.
What I’m really missing are insights from people who actually implemented a coherent strategy over 12–18 months, not just one-off tactics. Do you have any concrete examples of an approach that worked for you, especially in B2B or SaaS? Are LinkedIn Ads worth it with a small budget (something like €200–300/month), or is that too little to get started?
Curious to hear your thoughts.
I’ve been running a small website for about two years now in the web developer tools niche, and honestly, I feel like I’m going in circles with digital marketing. It feels like I’m doing random things without any real consistency… SEO on one side, a bit of social media on the other, and in the end I’m not even sure whether the issue is my overall strategy or just the execution.
What frustrates me the most is the ROI. I spent easily three months working on optimized content, saw a few hundred extra visits per month… but conversions are still terrible. I don’t really have visibility into what’s blocking things. Is it the landing page? Traffic that isn’t qualified enough? A poorly designed sales funnel?
I’ve read quite a lot on forums and specialized blogs (Moz, Ahrefs, etc.), and I’ve also watched a few YouTube videos from French digital marketing creators, but I still feel like the advice is either too generic or too focused on “traditional e-commerce,” whereas my project is a freemium SaaS.
What I’m really missing are insights from people who actually implemented a coherent strategy over 12–18 months, not just one-off tactics. Do you have any concrete examples of an approach that worked for you, especially in B2B or SaaS? Are LinkedIn Ads worth it with a small budget (something like €200–300/month), or is that too little to get started?
Curious to hear your thoughts.
