Why Brand Name is so Important for Your Business?

DavidLux

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Nov 6, 2012
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Hi there,

Can you show me reasons why brand name is so important for your business?
More popular brand names are searched by more people instead of keywords on search engines. For example, when they find your product, instead of search product name, they can type your brand name to go to your product website,..etc.

what do you think about that? any ideas ?
 

BloodMaster

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There are many terms used to all-encompass what Branding is all about. We’re only going to touch on a few of the major components so you can understand why your Brand, and evolution of your Brand, is so important to your business.
 

magento_v

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James Dettore, President of the Brand Institute in Boston says, “First, it should be able to communicate on its own without a lot of advertising. It has to be easy to pronounce and have neutral to positive associations around the world, or at least in various languages. Because of the high ethnic influences here in America, you still have to have a name that crosses over many ethic and language barriers.”

I have a story that is just about the superstition of the brand name : The Toyoda's family wanted to hold a business, and they wondered whether Toyoda is the good name for business or not. They decided to ask the fortuneteller, he said that Toyado has 10 strokes while Toyota has 8 ones, 8 is a lucky number (in Japan). So now, we are driving Toyota instate.
 

guma

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Hi there,

Can you show me reasons why brand name is so important for your business?
More popular brand names are searched by more people instead of keywords on search engines. For example, when they find your product, instead of search product name, they can type your brand name to go to your product website,..etc.

what do you think about that? any ideas ?
Brand name is an important aspects in starting a business. The name you choose will represent the image of your business and want that image conveyed clearly to your targeted customers. A business name should be unique and meaningful. A unique Business name help to improve your business.
 
Last edited:

Peterpaul

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Hi..
Brand name is important, but I have seen some below average names trending by the popularity of the brand..
quality speaks...
 

RobertBush1

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Branding is a marketing technique to expand your business and it is helpful to make an identity in business world.
 
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