HummingBird Google was a new update offers and it's new face for the search engine(Google). With this algorithm, Google will become more intelligent for returning results to the users, It can understand that you typed into search box. No longer stereotyped as before but it will have more flexibility.
According to me, you can use some methods to recover from HummingBird Google Update
- Remove spam links and bad content
- Writing new fresh content and on-page SEO for your webpages, not much spam links. your efforts will eventually be rewarded.
- With HummingBird Google algorithm, Content always is important. Thus to recover from it, you need fresh content and removing duplicated content existed on your site.
Well, its not a algorithmic update like panda & penguin updates that are purposefully updated to penalise low quality websites. In Fact itâ€™s an algorithm in itself thats entirely about the conversational search so if you have original, high-quality content and quality backlinks(in relevant niche) then your website is still going to rank well. If still anything, your websiteâ€™s rankings will improve just as they should have after the Penguin and Panda updates rolled out.
i think you need the descriptions to contain natural words of how people search on google, including all the stop words like: if the , when why, etc and the title to contain not just keywords also stop words.