Since the first impression the customer receives a brand is through your logo, we will analyze 5 of the fundamental characteristics that should have the logo of your company, so that it accurately represents the values ​​you want to convey.
1. Simple
The graphic elements of the logo should be few and clear, using shapes, colors and fonts to endow the expressiveness and identity. Simplicity should be associated with the facility to identify with your company logo.
2. Striking and easy to remember
Their visual impact should be immediate and enduring to your customers quickly associate with your company. This point can be a bit contradictory: you can opt for a transgressor design, really suppose an impact on your audience, but you run the risk that the public forget the brand and not associate with your company logo. So, despite the impact, it must find a balance between consistency and transgression.
3. Coherent
Your logo should be representative and consistent corporate image with colors and shapes for use in all materials of your brand. The logo should reflect the main feature of your company or product in a simple way. You must decide what message you want to forward and then check the public, which effectively transmit that message and not another. The logos also transmit information about the company, so the logo, we are communicating a message.
4. Durable in time
The main purpose of a logo is to be remembered, so we should emphasize the core values ​​of the brand so as to reflect as closely as possible in an image. To help avoid confusion, it is quite useful to keep the same style and design in the company colors, logo and images of the company. To this must be adaptable to any means of viewing and printing and readable on any scale.
5. Credibility
One of the most important aspects to build a strong brand image is the logo of your company forward trust and credibility. The values ​​and personality you want to attribute the logo should be consistent both with the company, and with the visual identity you want to create. For logo design must take into account a number of factors such as the sector to which the client or audience you are addressing is dedicated. You have to understand the connotations of color or symbolic images in each region or cultural field and conduct market research to ensure that the logo can not be interpreted as damaging to the brand. All this to get your logo is credible and consistent, and that people identify with him associate with a seal of approval. When a company has a high quality product immediately generates demand within the consumer population. Consumers therefore seek the logo on the products they buy, to make sure the brand you are buying is trustworthy.
If you meet all these features and carry out a coherent communication strategy with each of them, the success of your company will be almost assured.
Hope that helps!
