Hm... Social Media is an instrument of SMM(social media marketing). It's a bit different things(but very close).
Why we use:
- direct traffic
- higher ranking(nearly 6%) counted in Google algorithm
- potential customers
- increasing branding, etc. View attachment 811
Many people use some type of social media these days. Social media keeps on grow and becomes more popular. Businesses also join social network game to gain more sales, and moreover stay in touch with their customers, gain the product popularity by trying to make social media users to like, share, comment on their products.
Here, it' more new one.
That image I think was from 2013.
The overall ranking factors posted by EmilyEvans is not official which means it is only according to the website's case study on how they understand Google in ranking the websites. This would be a good guidelines to all.
Regarding social media it is usually used to reach targeted audience but not for gaining backlinks.