Why is social media important for SEO?

[manthan4psychother]

Hi,
I can see how social media is great for publicity, gaining a following and having an easy line of communication to them but I cant see clearly how it benefits SEO.
Could anyone explain this to me?

 

[paul1129]

Social Media has nothing to do with SEO. They are only good for referral traffic and your brand awareness.

 

[lithin]

There is good relation between number of social media shares and domain authority. Google loves posts which are shared on facebook or twitter. You can see moz open site explorer. It takes facebook shares as an important metric to determine domain authority.

 

[Aegis software]

By using Social Media sites, you can aware the users about your products and services. You can generate a traffic in your site by social networking activities. And it helps to convert traffic in to lead.

It is really great platform where you can increase your brand or popularity of your business by creating business page or paid ads. So it really helps you in SEO in terms of traffic.

 

[paul1129]

paul1129

It doesn't help SEO in any terms. Social Channels are just good for driving referral traffic.

 

[Sam]

This is a good question. All people who pretend as SEO experts claimed or maybe talkative that the social media shares of a web page are important for SEO. But, no one of them can show how it could be. To proof such a statement need a more scientific research.

 

[nishantoommen]

Google also considers social signals while deciding which post should rank on SERP. The only reason why people shares or likes and article is because they find it useful. Google encourages to promote article that are of high quality and help solve painpoints of target customers.

 

[SEOPub]

SEOPub

That's a lie. It's not true at all.

Google does not care about shares or likes, nor would they ever be stupid enough to include them in their ranking algorithm when they could be blocked from that data at any point.

Plus, shares and likes are even easier to manipulate than links.

 

[vishwa]

Social Media does not have any direct impact on your SEO. However Social media sites help you to build your own social brand and also help you to increase your authority. Since Social media sites provides you nofollow links so, the links doesn't pass any juice.

 

[Free-SEO-Tools]

I think Social signals impact directly or indirectly on search engine rankings. There are no. of factors that show how social signals impact on organic rankings-

1) No. of people who like and share your website on Facebook, can come directly on your website.
2) No. of tweets including a link of your website, can bring some visitors directly into your website
3) Social signals increases your link profile and give a quality link to your website
4) They increase your brand awareness.
5) They can drive more traffic and pass on authority to your websites.

 

[hynds]

Social Media traffic is an important factor in SEO. And much more, in small and medium business, social media, especially Facebook, helps your business a lot. It's not only get traffic, get engagements, get visitors via viral it also helps you to build your brand awareness, sell your products, your services quickly with cheaper cost. With Facebook, there have many types of advertisement on it and base on your business you want, you can run each ads types belong to it, example: CPC, Boost post, Get like, Get lead, video view,...IMO

 

[paul1129]

paul1129

Brand awareness and getting referral traffic is one thing. And SEO is on the other hand is different.

Your brand can be well known but that doesn't mean you will rank better for them. You will need quality links to get ranked.

 

[Anarojas]

You cant get all traffic from google only social media is popular traffic source after google so if you have good popularity and followers then you can get it huge traffic.

 

[davebusiness86s]

Well, Social media are high trusted site to Google so if you have your links on them,... you get the idea
However, even if social media doesn't help SEO than still it is important because it drive traffic to your sites

 

[contentranked]

Social media, similarly to comments, are very easy to manipulate. Like others have said, I can see social media working well to drive referral traffic and be a great way of display social proof (even though numbers can be manipulated) but I really can't see it being used as a way to improve your SEO.

You can use social media as a way to build relationships with others -- who in turn can link to your content in the future, but as a standalone? Nope.

 

[SamHeyerSeo]

Hi,
I can see how social media is great for publicity, gaining a following and having an easy line of communication to them but I cant see clearly how it benefits SEO.
Could anyone explain this to me?

Make sure you create brilliant content that encourages people to re-post, re-share and re-tweet. If you include a link to your website in the social post and it gets loads of shares, these shares equal backlinks! This is the key for Social Media Seo.

 

[SEOPub]

SEOPub

I really would not rely on that. They are extremely weak links. Think about where they are getting posted. Take Facebook for example. I share your post. Now it is on my profile page. I share a lot of posts and make a lot of posts of my own. Within 10 days it is so far down on my profile page, Google is probably not even indexing it.

And what about the people who set their Facebook profile to private, which is quickly becoming the majority of Facebook users? Google cannot even crawl those links.

Same goes for Twitter.

Social media is best for generating direct traffic and nearly worthless for SEO.

 

[paul1129]

paul1129

What do you mean by "generating direct traffic"?

Social networks are just good for brand awareness and referral traffic.

 

[SEOPub]

SEOPub

Semantics.

Yes technically in Analytics it shows up as "referral traffic".

In the context I was using it, I meant that social media is best for generating traffic directly to your site.

 

[SamHeyerSeo]

SamHeyerSeo

I agree but social signals is a part of SEO. You have to include this strategy as second or third choice but you have to follow these steps.

 

[SEOPub]

SEOPub

No they are not. There is zero evidence of Google using "social signals" to rank pages.

 

[SamHeyerSeo]

SamHeyerSeo

Ok so what about [URLnf="https://moz.com/blog/your-guide-to-social-signals-for-seo"]this[/URLnf] ? Tell me more about your opinion because i have seen improvements with social signals but in some cases i didn t.

 

[SEOPub]

SEOPub

There is no actual evidence in that article of social signals impacting rankings. In fact, even the video of Matt Cutts that the author linked to says Google uses links from social sites. Matt does not say they use retweets and likes. He says links. He goes on to say they were trying to understand the reputation and authority of the author of the Facebook or Twitter page to get a better understanding of how valuable those links should be. He also says that they are using that mostly for their real time search, not so much the traditional organic rankings.

 

[SamHeyerSeo]

SamHeyerSeo

So Social Media Marketing is all about direct, refferal traffic.You can promote content and not only drive traffic but also ask for comments and feedback on your posts. I think [URLnf=https://www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/]this article[/URLnf] can help us all.

 

[ajaykumar]

social media is important for local business . by using social media like facebook , twitter , google plus , linkedin etc. we use social media to tell people about our business and our services . we can share posts , images and videos to promote our business , so we can reach to maximum people in a particular area . social media is important for gaining visitors to our website .

 

[SnowflakesSoftware]

Social media plays a very important role for SEO. It is very helpful platfrom to aware the audience about our products and services.You can generate more traffic in your website to share blogs and post on social media sites. You can increase your traffic, leads & business revenue from here. Social media is an important factor to improve the traffic & backlinks

 

[timothykiko]

timothykiko

Social media doesn't help more in SEO but it helps increasing more traffic for websites.
It made everyone forgot about SEO and how to get traffic from search engines, some could get huge traffic from soclal media and they don't need organic traffic any more.

 

[Hikarihost]

correctly social media increased referral traffic on your site if you have a good social media your referral traffic is increased in google, yahoo, bing and others

 

[ajaykumar]

by using social media , you can easily get traffic and visitors to your website or blog by posting images , videos, posts etc. with link of website and share in groups and with friends . it is totally free and depends on you how much quality and quantity is in your posts you share . you can use facebook , twitter , linkedin and google plus for engaging visitors.

 

[denisehilton]

Social media following is now a huge indicator of the importance of your blog / company / website to the general users out there. That's why major search engines including Google have started considering them as ranking factors.