Keyword optimization for homepage?

marciayudkin

Member
Joined
Sep 13, 2014
Messages
31
Points
8
Hello,

So i'm starting a new blog site. and I found some main keywords for it from google keyword tool, I've read articles from seo by yoast and he advise NOT try and rank any keywords on the homepage. It's exact?

Waiting for some valuable answers and if you can point what i should do it right way?

Thanks
 

Nytshade

New member
Joined
Jan 22, 2015
Messages
743
Points
0
No he must not say don't try, you can try it. I don't rank for my main keyword but my blog posts (inner pages) rank really well. It will take a lot of hard work and time to rank your homepage but that doesn't mean you shouldn't try.

Focus on ranking long tale and low competition keywords first, then in the near future when your other keywords are ranking maybe you'll also rank for the main keyword, depending on the competition. So go ahead and try it but first, make sure that you rank well for low competition keywords.
 

elcidofaguy

New member
Joined
Jan 13, 2015
Messages
1,282
Points
0
To rank on the SERPs your page needs to be relevant for that given keyword and hence why inner pages/posts take up the bulk of that... Most people arriving at a site do not enter via the home page... they enter via the page which is most relevant to search results...

For me the home page is more to do with branding and primary keywords which relate to the niche... Everything else from other keywords and long tail keywords etc is focused on inner pages with content that represents that... So lets say you want to rank for "red apples" - your website is about apples and your post on "Best Guide to Red Apples" is the one which you are attempting to rank for that term...

Also realize if your home page does not even mention the keywords then its unlikely it will rank for those terms... There are exceptions to that - but that relates to your backlinks and the anchor profile... But be careful of that as G is real good at knowing the difference between organic and faked/manipulated backlinks... Slow and steady is the order of the day if you get into that...

Finally all sites should aim to take a bottom-up approach in my opinion... Target the low hanging fruit i.e. long tail keywords and work your way up as you add more content... Group and link that content and create silos which help target certain pages for specific keywords....
 
Older threads
Replies
1
Views
2,499
Replies
0
Views
3,872
Replies
6
Views
2,593
Replies
6
Views
3,645
Replies
6
Views
2,448
Newer threads
Replies
15
Views
4,602
Replies
10
Views
3,382
Latest threads
Replies
5
Views
40
Replies
2
Views
33
Replies
2
Views
42
Recommended threads
Replies
4
Views
1,516
Replies
2
Views
2,159
Replies
9
Views
2,969
Replies
1
Views
3,321

Latest postsNew threads

Referral contests

Referral link for :

Sponsors

Popular tags

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top