Need Help! Adwords

anupriya

New member
Joined
May 12, 2015
Messages
2
Points
0
Hi All,

I am new to this forum and just joined because I am very confused about my PPC campaign.

My Question is: I have a keyword in my ad group which gives me maximum conversions. and the conversion rate of my campaign is 22.80%, The Only problem , I am facing with the quality score of that keyword, which I unable to improve.

I've created an ad with the title same as keyword and included that keyword on my landing page just to make the relevance but still the quality score is 3, which is too less and i don't know how to improve it. Please help.

Thanks in advance.

Anupriya
 

Ghost

New member
Joined
May 29, 2015
Messages
2
Points
0
My guess, is you have the keyword on broad match. If you change, match type... your QS should increase.
 

sunilgupta

New member
Joined
Aug 5, 2015
Messages
20
Points
0
Hello Anupriya ,

First of all, you check your landing page, it have content according to your targeting keywords. Second think you should put some strong and relevant in your campaign and you just targeting relevant keywords according to your themes.

my thought will help you........
 

Dooglers

New member
Joined
Jun 12, 2017
Messages
1
Points
0
What I do is delete the keywords in my ad groups that have a large number of impressions and a small number of clicks (usually below a 1% CTR). See if you have any keywords that have anything below a 1% CTR and get them out of our campaign.
 

akankshamishra

New member
Joined
Jul 16, 2017
Messages
1
Points
0
Hi Anupriya,

Quality Score is rating given by Google according to the quality and relevance of both your keywords and PPC ads. My suggestion would be that first of all check keywords, adcopy and landing page relevancy. Because landing page, adcopy and keywords (which you are targeting) should be relevant, if not than change your landing page accordingly otherwise it will not help you. Once you make all the three relevant than it will help you in improving the Quality Score.
 

AdwordsGuru

New member
Joined
Jan 17, 2018
Messages
2
Points
0
Do this : Create a new ad group with the keyword in Headline 1, Headline 2 AND ad text.
 
Older threads
Replies
3
Views
3,342
Replies
1
Views
6,484
Replies
4
Views
2,657
Replies
1
Views
2,590
Latest threads
Replies
1
Views
27
Replies
1
Views
25
Replies
1
Views
125
Recommended threads
Replies
4
Views
3,001
Replies
4
Views
3,206
Replies
3
Views
2,741
Replies
2
Views
2,463
Replies
4
Views
3,609

Referral contests

Referral link for :

Sponsors

Popular tags

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top